How to Be Successful With Bulk SMS Marketing
Are you looking for new customers for your business? If so, one of the marketing channels you should consider is SMS. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. SMS messages have high open rates. SMS open rates beats that of email. This means SMS marketing is more effective than email in many cases.
However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. You should carefully craft your content to ensure that you provide value in the 612 characters. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the other hand, if the message is too long, your audience may get bored. This is why taking time to craft the perfect message is important.
Timing is Key
Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. The type of business you are running will determine the best time to send a message. For example, restaurant owners may want more customers during the lunch hours. Thus, the best time to send your message will be just before midday. Your messages should be relevant to what your audience is doing at the specific time you send them. For instance, just before noon, most people are usually making plans for lunch. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. After a stressful day at work, people may be thinking of unwinding. As the day draws to an end and people start thinking of where to unwind, your message with an offer at your bar would be perfect when it arrives. Both you and your customers will benefit from the marketing message. You will make more sales while the people will have a place to go to; your bar.
What Do You Know About Messages
There are also some days when sending messages would not be ideal. For instance, Mondays are usually a bad day for most businesses. On the day, majority of people are usually busy after being out of work during the weekend. Also, the exact time you send your SMS messages matters. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am.
To have a successful bulk SMS marketing campaign, think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.